6 Keys to social media strategy – start with WHY!

6 Keys to social media strategy – start with WHY!

Social media and digital marketing can be the most rewarding endeavor for any business, but it can be overwhelming. Today, it is paramount for any brand or business to use social media as a tool. We have learned that by focusing and tracking to critical elements of...
Why you NEED Video in your Marketing Strategy

Why you NEED Video in your Marketing Strategy

Video is at the top of the food chain for the most engaging type of content. Video is a 2 for 1: a combination of audio and visual senses; and our brain LOVES it. Studies show that viewers retain 95% more of a message when watched in a video compared to 10% when read....
Brand and Sales Growth Depends on Testimonials

Brand and Sales Growth Depends on Testimonials

Her testimonial is swaying power. Nearly all consumers now use product and service reviews to decide on their online purchases.1 Positive reviews build trust and grow loyalty. They’ve become indispensable to your organization’s branding and marketing...
DEATH OF BIG BOX MEANS SMALL BUSINESS OWNERS WIN!

DEATH OF BIG BOX MEANS SMALL BUSINESS OWNERS WIN!

Folks, brick and mortar retail — and especially “big box” — is dying. Cities and towns are putting the brakes on new big box developments, and even developers are pausing. This doesn’t mean Target is going out of business, but you can bet that...