The blog discusses the impact of artificial intelligence (AI) and machine learning on website optimization in the new world of AI search. It emphasizes the shift from keyword-centric searches to more contextual and conversational queries, driven by advanced conversational AI models like GPT and Bard. The blog highlights the importance of maintaining a well-designed, SEO-optimized website while adapting to the evolving search landscape. It offers three tips to assess website readiness for AI search: checking for contextual relevance, testing user experience, and assessing conversational readiness. The blog concludes by emphasizing the need to embrace the future of search by harnessing the power of conversational AI while maintaining strong SEO practices. Concept2Completion, a digital marketing agency, is positioned as a resource for a free website audit to help businesses navigate the path to AI search.