Social media has provided professionals with an encouraging environment to market themselves. Today more than ever, professionals must be aware of their digital footprint and image. Our digital footprint is an extension of our personal brand, the image we project...
What makes content “shareable”? Let’s start with “why our brand needs to create shareable content”, first. If our followers, or our ideal audience, share our content with their followers its reaching potential new customers. Our ideal audience has an entire community...
We have a choice every day. Coke or Pepsi, Starbucks or local, Southwest or American, Wal*Mart or Target. Each of these choices has as much to do with price as it does not. However, each makes us feel a different way. How do our favorite brands make us feel and...
