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Whether you are a CEO in a thriving industry or starting a new sales position, competing in the digital age requires an element of personal brand development. Some say it is the most critical aspect of professional success and growth. Building and maintaining a strong...
Her testimonial is swaying power. Nearly all consumers now use product and service reviews to decide on their online purchases.1 Positive reviews build trust and grow loyalty. They've become indispensable to your organization's branding and marketing strategies....
We have a choice every day. Coke or Pepsi, Starbucks or local, Southwest or American, Wal*Mart or Target. Each of these choices has as much to do with price as it does not. However, each makes us feel a different way. How do our favorite brands make us feel and...