BUSINESS News
Branding
Brand and Sales Growth Depends on Testimonials

Brand and Sales Growth Depends on Testimonials

Her testimonial is swaying power. Nearly all consumers now use product and service reviews to decide on their online purchases.1 Positive reviews build trust and grow loyalty. They've become indispensable to your organization's branding and marketing strategies....

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The Key to a Great Brand is Storytelling

The Key to a Great Brand is Storytelling

We have a choice every day.  Coke or Pepsi, Starbucks or local, Southwest or American, Wal*Mart or Target.  Each of these choices has as much to do with price as it does not.  However, each makes us feel a different way.  How do our favorite brands make us feel and...

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