Statistics from the beginning of 2019 show that the number of social media users has grown to almost 3.5 billion, or 45% of the world population, according to reports from We Are Social and Hootsuite.
Given this obvious importance of social media in people’s lives, marketers and businesses have increasingly implemented social media into their marketing strategy. It is now the best way to connect with their target audience without being face to face.
What does the future hold for social media? In this post, we will breakdown social media trends to elevate your social media strategy in 2020.
Social Media Trend #1: Video Content Will Dominate
In 2020, video content will dominate social media. In fact, it’s at the top of the food chain for the most engaging type of content. Video is a game-changing marketing tactic because it grabs your target audience’s attention, improves your SEO ranking and converts prospects through the funnel.
While 54% of consumers want to see more video content from brands and businesses, 87% of marketing professionals now use video as a marketing tool. For marketers, it all comes down to return on investment (ROI) when delegating the marketing budget. According to Wyzowl, video content creators, 88% of marketers are satisfied with the ROI of their video marketing efforts on social media. Further, a Cisco study shows that by the year 2020, 82% of all online content will be video content.
Data from Wyzowl also shows that 59% of marketing professional that don’t currently use video reported they expect to start in 2020.
Not convinced? To learn more about why you NEED video marketing in your marketing strategy, check out our blog post.
Social Media Trend #2: Influencer Marketing will Continue to Rise
Investing a portion of your marketing budget into influencer marketing can be cheaper than running paid ad campaigns and deliver similar or better results. As a social media trend in 2020, influencer marketing will continue to rise.
Consumers seek authentic reviews and opinions from trusted voices when making purchasing decisions. This year will bring an opportunity for micro-influencers (less than 50K followers) to collaborate with more brands and businesses. Marketers are looking to work with smaller, niche influencers because they often receive higher engagement and cost less.
Influencer sponsored ads grew by 150% in the last year. Its clear marketers have taken notice of this trend. In fact, research shows that 63% of marketers are planning to increase their influencer budget this year. Influencer marketing gives small businesses the opportunity to compete with bigger brands. Take a look at which social media channels were most important to influencer marketing in 2019:
Social Media Trend #3: More Ads on Stories
Stories began exclusive to Snapchat but shortly after platforms such as Instagram, Facebook, and even Youtube added it’s own story feature. Stories are only visible for 24 hours before disappearing and provide viewers with an authentic insight; often created and posted on the spot. Stories are also an easy way to increase your reach and engagement, especially with features such as polls and questions.
According to statsita, daily active Instagram Stories users, have increased from 150 million in January 2017 to 500 million in January 2019. With the increase of consumers viewing stories, marketers have capitalized on this feature. Although, platforms have not quite perfected this and are experimenting with ad volume. PR Daily shows that Instagram story ad frequency has spiked in recent months, to the point that it’s detracting from the user experience.
Buffer surveyed 1,800 marketers on their opinions of the effectiveness of stories on social media. The results show that only 5.8% of brands said that stories are “somewhat ineffective” and 1.9% find them to be “very ineffective”.
Social Media Trend #4: Tik-Tok. Enough Said.
We couldn’t write a post about social media and 2020 without including Tik-Tok. Tik-Tok took the world by storm this year and after hitting one billion downloads in 2019, we can expect TikTok to continue to rise in 2020. According to Fast Company, the average user now spends around 45 minutes per day on TikTok, which is more time than users spend on Facebook.
In 2020, as traffic increases on Tik-Tok, we predict ad spent to increase as well. Tik-Tok is definitely a platform to watch this year.
Social Media Trend #5: E-commerce Takes Off
E-commerce and shopping-related content through social media rapidly grew last year and will continue to rise in 2020. Features such as Instagram Shopping allows users to make a direct purchase without having to leave the site or platform. The e-commerce feature on social media also cuts the sales funnel in half.
As more customers continue to make purchases, social platforms are responding by adding new features to the e-commerce process. Although this feature is only available to select brands and businesses, we hope that small businesses and even entrepreneurs will gain access to this feature.
As a business, staying on top of the latest social media trends is key to digital marketing success.
In 2020, we believe marketers should focus on video content, influencer marketing, e-commerce as well as ads on stories and Tik-Tok. We hope this post will help you prepare and elevate your social media strategy this year!
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