DRINKWELL

BRANDING, MESSAGING, PACKAGING, CONSUMER TARGETING, VALIDATION

Drinkwell is one of the first liquid nutraceutical products taken to market. Drinkwell chemists and nutritionists developed eight superior liquid supplement formulas, establishing Drinkwell as a leader in the category.

C2C created a brand and brand message that exemplified a premium position and stature in the market. C2C delivered a message: premium, highest pharmaceutical grade, and surprisingly good taste.