Branding Example

BRANDING, MESSAGING, PACKAGING, CONSUMER TARGETING, VALIDATION

Dillard’s, Inc. ranks among the nation’s largest fashion apparel and home furnishings retailers with annual revenues exceeding $7.7 billion. Dillard’s focuses on delivering maximum fashion and value to its shoppers by offering compelling apparel and home selections complemented by exceptional customer care. We designed many in-store and direct mail promotions for Dillard’s retail credit card and VIP program resulting in a 150% increase in enrollment and 200% increase in customer spend.

Client:
DILLARD’S

Task:
• POS
• Sales Collateral
• Art Direction Photography
• Art Direction Video
• Illustration

• Direct Mail

• Signage

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