BRANDING, MESSAGING, PACKAGING, CONSUMER TARGETING, VALIDATION

The Loyalty Concept (TLC) is an innovative, loyalty solutions provider that helps merchants combine transactional data to customer data.

Providing incomparable ease of customer participation, TLC eliminates additional merchant membership cards by using any existing magnetic stripe card such as a credit/debit or gift card, any bar code, chip card, or phone number to track merchant purchases.

The brand was built around money and its intrinsic intricate beauty.

The campaign evolved around the tag line: “we show you the money.”

Client:
THE LOYALTY CONCEPT

Date:
2005

Task:
• Branding
• Logo
• Logotype
• Stationery System
• POS

• Sales Collateral
• Art Direction Photography
• Art Direction Video
• Illustration

• Social Media Strategy
• Digital Strategy
• Direct Mail

• Website

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