We are all trying to reach potential customers and generate leads. Well, it is simple. Adding video content is one of the best ways to increase traffic and awareness. According to Cisco, over 70% of the world’s internet traffic will be video content by 2019. That number is will be even higher in North America.
Video content is also a great way for you to improve your website’s search engine optimization (SEO) and more importantly connect with your consumers.
According to John Rampton, Contributor to Forbes: “video is great because it typically brings more engagement and interest to your website than traditional articles—it’s easier to understand for readers, it’s more appealing to watch a video, and it gives you more opportunity to get creative and unique with the material you choose to show.”
Read on to learn 5 ways to integrate video into your website.
- Create Product Videos
Whether you sell products, services or a combination of both, product videos can be an effective way to tell others about them. It helps bring a product to life and helps the consumer connect with a tangible product in a way pictures do not cover.
Rather than just offering high-quality images and text describing what you do, videos bring what you do to life. They are also a good way to break up long chunks of text and keep people on your website.
- Host Live Webinars
Live webinar videos are a good way for you to bring in traffic to your website while building a following in your industry. If you are an expert in your field you should share your knowledge. Don’t be afraid to share. Give, Give, Give and then ask!
Talk about topics or issues that are hot in your industry. You should also seek out other people in your line of work who are authorities in the field. This is because they will further your credibility with other people. Maybe collaborate with a client on a podcast or webinar.
Webinars also give you the opportunity to interact in real-time with your audience. It is a great way to check the pulse of your market.
- Publish Educational Clips
Educational clips are unique videos meant to send an important message to its viewer. In other words, share an instructional video of how to develop a name or search for a trademark online. These are a little more time consuming but the reach is incredible and if the content is unique, you may see your post go viral.
Another example could be incorporating educational how-to videos into an article you have written about a process. A step-by-step guide can be helpful to someone but it can beneficial to see it come to life in video.
How to videos are hot on YouTube, the advertising dollars paid on those clips is insane.
- Brand & Culture Development
Maybe this should be first, but video content can be a great way for you to tell others about your business culture. People want to know who they are doing business. They want to connect and have a personal experience. This is where video and be a huge opportunity. When you integrate video content about your business culture, this helps you show others that you put your words into action.
Are you doing good things for others in the community? Do you have a big corporate event that benefits a charity in your area? Use tact, but make sure you let people know about it, because maybe it will spur someone else to do the same.
A testimonial is the gold standard for video content. If a business can capture a heartfelt recommendation or endorsement for their work then they have hit the jackpot. Viewers are able to hear feedback from other people who have experience working with your business and they trust this more than anything you can create about your brand.
Besides talking about your business in a positive way, a testimonial also gives someone a realistic look at how what you are selling can benefit another person.
Bottom line is this. Invest in a video for your site. It can be professional product video or raw content from a customer, but it is a must. Video is here to stay and if you are unsure where to begin, give us a call, we can give you some ideas for content and brand.
All the best from all of us at Concept2Completion